A show for client and agency-side marketing pros tackling the big professional issues of the day

Dafina Grapci-Penney

Dafina is joint MD at top city communications consultancy, Greentarget and has extensive corporate public relations experience with particular expertise in banking, asset management and market infrastructures. Dafina has advised some of the world’s leading financial institutions on cross-border campaigns and has a deep understanding of the industry and regulatory drivers impacting financial markets, in addition to a passion for macroeconomics. She joined Greentarget in 2009 from Weber Shandwick. Before this, Dafina spent two years working in a communications role with NATO. Dafina is a member of the organising committee of Hedge Funds Care.

Dan Ellis

Dan Ellis is the managing director of Orckid, a digital product development agency working with SME and enterprise clients to create connected experiences for their customers. Dan's passion is combining the best creativity with smart enabling technologies to help clients solve their business challenges.

Dave Stevens

Dave Stevens is the co-founder and Chair of the Business Marketing Club. He has spent over twenty years in the profession across public, private, and voluntary sector organisations including work for such organisations as Telefonica O2 and Barclays. Dave is recognised as a Chartered Marketer by the Chartered Institute of Marketing.

Jeff Watt

Jeff Watt is joint MD of top City communications consultancy, Greentarget and has spent nearly 20 years working in financial services communications, mainly in public relations, marketing and branding. His experience covers a range of industry sectors including market structure, financial technology and cards and payments, with much of his work focussed on delivering international communications programmes. Jeff joined Greentarget from Weber Shandwick Financial where he co-lead the financial services team and prior to that was a director at Bell Pottinger Corporate and Financial.

Julian Roberts

Julian Roberts is the Head of Marketing at Eset UK. He's had a long and distinguished career in marketing, both in-house and in agency and what he doesn't know about client and agency relationships? It's not worth knowing. Prior to his role at Eset, Julian was global marcomms director for Kaspersky Lab.

Mark Pinnes

With significant experience in the public relations industry including many of the countries top agencies, Mark Pinnes is a highly accomplished managing director. His views on what makes or breaks PR campaigns are not to be ignored.

Richard White

Richard White is sales director for Higher Education at cloud-based enterprise software specialist, Unit4. He has substantial experience of building, managing and growing effective sales teams for some of the most highly respected organisations across multiple industries including Business Equipment, Communications, Software and Mobility.

Samantha Andrews

Samantha is an account-based marketing specialist who helps businesses win by becoming customer-obsessed. Her track record with global giants like Microsoft, Salesforce, Infosys, Panasonic Business, State Street, ESET and Oracle sets her apart and in 2019, she founded Incubai Consulting for Selbey Anderson.


Incubai Consulting uses Account Based Marketing to generate revenue and accelerate opportunities in named accounts for its clients.  

Vernon Riley

A Chartered Engineer by training, Vernon helps marketing agencies transform their client reporting and build better relationships with corporate customers. He's the author of "The Marketing Agency Directors Guide to Client Reporting" and he's created an online dashboard system and the DERIVE methodology as part of this work. He is currently producing dashboards and mapping the reporting onto complex corporate structures so busy executives can see what really matters.

A show for client and agency-side marketing pros tackling the big professional issues of the day